Yacht Marketing
While you are not on board, your yacht will generate incomes offsetting owners running costs.
A close-knit crew, a strategic yacht marketing plan and the reputation of your yacht's profile are what will set it within a high-level international audience. Whether you want to offer your yacht for long term charter programs or just for the time you are not on board, you can decide for the plan that suits you best.
Tasks of the Charter Company
A yacht is like a brand:
Brand awareness is the key to success in establishing your yacht in the best context of luxury charter.
To gain the right attention and global recognition, your yacht must increase its reputation, and go through a real Brand Awareness and Brand Reputation process to provide reliability and a high sales value over time. Depending on the type of yacht you want to introduce to the charter market, the destinations where you would like to operate and depending on the goals you want to achieve, Spectra Yacht has the necessary skills, staff and partnerships to develop a targeted strategy to achieve your expectations and improve the visibility of your yacht.
