Yacht Marketing
While you are not on board, your yacht will generate incomes offsetting owners running costs.
A close-knit crew, a strategic yacht marketing plan and the reputation of your yacht's profile are what will set it within a high-level international audience. Whether you want to offer your yacht for long term charter programs or just for the time you are not on board, you can decide for the plan that suits you best.
Tasks of the Charter Company
Yacht Marketing
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promotion of your yacht among an high end audience
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yacht photo shooting and video editing
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building of your yacht's profile
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printing of the yacht's promotional brochures
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marketing products distribution
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selected B2B partnerships
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release of your yacht's profile on web charter platforms
Booking and Accountancy
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24/7 international info-reservation line
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calendar and booking management
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management of contractual formalities ("Charter Agreements")
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management of the payment procedures: reservation fees, balances and A.P.A. (Advanced Provisioning Allowance) in accordance with the yacht Captain.
Guests Assistance
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management of the guests's preference list and activities
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planing of the charter itineraries
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assistance in delivering yachts to ports other than the home port and from / to the embarkation harbor
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shuttle VIP service (hotel, airport or guests's private property to the yacht and v.v.)
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shuttle tender service
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guests disembarkation assistance
A yacht is like a brand:
Brand awareness is the key to success in establishing your yacht in the best context of luxury charter.
To gain the right attention and global recognition, your yacht must increase its reputation, and go through a real Brand Awareness and Brand Reputation process to provide reliability and a high sales value over time. Depending on the type of yacht you want to introduce to the charter market, the destinations where you would like to operate and depending on the goals you want to achieve, Spectra Yacht has the necessary skills, staff and partnerships to develop a targeted strategy to achieve your expectations and improve the visibility of your yacht.
